Online Directory Sites – Had their Day
A number of my clients, spurred on from some articles we wrote a couple years back, are persisting in adding their company name and details to various local directories like Yellow, Gopher, Finda,...
View ArticleBacklinks – Not That Important
For years website owners have been told by SEO geeks that getting lots of quality backlinks was the holy grail of getting ranked on Google. The more backlinks, the greater chance of getting search...
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Keywords – Now Less Important
Google is moving the goal posts, again. For years there was a major focus upon keywords and backlinks in order to get ranked in a search page result. But from October 2013, both article/directory...
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Get More Leads by Blogging
Using content and articles to promote yourself or your business isn’t unusual. Companies have had advertorial articles written up in magazines for decades. But magazines readership if falling whilst...
View ArticleGoogle PageRank; Article Marketing Strategies
I’m in the midst of a linkedin discussion on Pagerank being the original website quality score Google generates. Pagerank (PR) was something I followed closely several years back, but these days with...
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A Faster Website – Better value than SEO?
We run a lot of websites, on lots of different host company servers. I prefer clients run the site I build on my own local setup, but often for their own reasons, they like to stick with their own...
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WordPress and WordCamps on the Rise
WordPress is a big force when it comes to online. The dominant website application software that runs over 20% of all new websites worldwide and growing every year. Sites build by both novices as well...
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Magento Toppled from No 1 Spot
For many years Magento and ZenCart have lead the ecommerce race. The preferred open source software platforms to setup professional online stores for businesses of all sizes. But Magento (used mainly...
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Blogging & Content Marketing – Does it work?
There’s a lot of hype around content marketing today. The new messiah to getting traffic and leads. Popular sites like copyblogger.com talk of it endlessly. Certainly adding new, fresh content to your...
View ArticleTraffic is Queen, Conversion is King
This was part of a discussion with a large eCommerce client of mine this week. In a year with his updated WordPress shop site, we had managed to increase the traffic to his site 5x and sales a similar...
View ArticleGoogle says for More Traffic, Add Content
A big part of succeeding online today is getting lots of traffic, then converting that traffic into sales. Certainly you must have a website that is fast and works well with clean coding that the...
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Are you spending too much on Web Design?
It’s an easy question. There’s a lot of money spent by companies here on the look of their new website. Thousands spent to get the right visuals and that elusive wow factor. Design is often carefully...
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More WordPress Websites under Attack
Websites and the net is becoming more and more infected. We see it in attacks on our client websites (none successful I might point out), as well as more spam in our emails. For us geeky engineers it’s...
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The Slow Demise of Keywords in SEO
Out this week is the annual MOS study of how it believes Google ranks websites. The most obvious factor is the slow demise of keywords in ranking. Perhaps this is no surprise to those that follow...
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Should SEO be Taught at Universities?
This topic has had a bit of press overseas recently. It’s finally been acknowledged that SEO and getting a website ranked well has business benefits. At present the business owner and designer just...
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